Hegemony, on the other hand, describes the general consensus of an organisation to be the most believed or referenced . In terms of news hegemony, most people will tend to trust and believe the news of the BBC when comparing it to other sources because of their firm ideological commitments.
Monday, 11 October 2010
Hegemony Dominant Ideology
Ideology is the system of ideas, values and beliefs which an individual, group or society holds to be true or important; these are shared by a culture / society, or groups in a society, about how individuals should function.
Hegemony, on the other hand, describes the general consensus of an organisation to be the most believed or referenced . In terms of news hegemony, most people will tend to trust and believe the news of the BBC when comparing it to other sources because of their firm ideological commitments.
Hegemony, on the other hand, describes the general consensus of an organisation to be the most believed or referenced . In terms of news hegemony, most people will tend to trust and believe the news of the BBC when comparing it to other sources because of their firm ideological commitments.
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