Approaching my target Audience

I will be approaching my target audience by giving out a couple questionnaires on Facebook and by hand, from their responses I will make decisions on what I should include in my Short Film, Poster and double spread magazine review. My target audience is quite open as it is an open text which can relate to a wide audience because of its aim to be dramatic and entertain. My main direct target audience will be ideally be a male from an urban background/ inner city who enjoys dramatic films between the age of 18 - 37.